Janet G. McCallen        
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Exploring the Future

These are books and audio recordings I have found inspirational and helpful in the past several years.  There are Amazon.com links for those items available through Amazon.com.  Please let me know of your favorites and new discoveries that are not listed. 

Exploring the Future:  Seven Strategic Conversations That Could Transform Your Association
by Robert L. Olson, Atul Dighe

Editorial Description

Getting good answers about your association's future requires asking the right questions. By examining the seven principal themes in Exploring the Future, you'll know how to start the conversation ball rolling.  Here's a preview of the seven issues you need to investigate to prepare your organization for future prominence:  

Ø      Meaning Matters: Create meaningful relationships, a sense of community, social purpose, and contribution. 

Ø      Transparency: Explore the trend toward greater organizational openness and accessibility. 

Ø      Global + Local=Glocal: Be prepared to deal with international operations and tailor products and services for local markets. 

Ø      Inclusivity: Leverage diversity to capture new markets, expand opportunities, broaden the reach, and increase the depth of your activities.  

Ø      Generational Synergy: The association community will be struggling to accommodate and leverage four distinct generations: the Silent Generation, the Boomers, Generation X, and the Millennials. 

Ø      Learning Culture: Associations will need to focus more on continual member learning and address staff learning needs in new ways.  

Ø      Living Organizations: Association management will need to tolerate (and encourage) greater member independence and individual responsibility. 

If you care about your association's future, this is a must-read.

Janet McCallen

This is the work of an ASAE Foundation virtual community of practice, in which I participated.  It urges us to deeper, more meaningful conversations in our association community.  These themes – and courage – can invigorate board dialogue. 

 

Available from www.asaenet.org

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Last modified: 12/30/05